A Simple Aesthetic

Local Artist, Nicky Gaston, Reimages the Aesthetic at Steel Bonnet Brewing Company

By Julie Horner

The community packed the Boulder Creek Brewery Outpost on its final Friday to wish the business bon voyage as it prepares to move operations north of town. Local brewers, Donald and Susan Cramb, owners of Scotts Valley’s Steel Bonnet Brewing Company, were in attendance along with local artist, Nicky Gaston, their new beer label designer. Long a tasting room loyal, Nicky recently began work designing hand-illustrated labels for each of Steel Bonnet’s handcrafted brews. With a major artistic appetite, the labels are part of his freelancing efforts late into the night after his 9-to-5 in Santa Cruz.

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A full-time graphic designer currently working for NHS distribution, the parent company of Santa Cruz Skateboards – and a voracious skateboarder himself – he’ll stop by Steel Bonnet on his way back to Boulder Creek and “get a beer…maybe two!” With an impressive graphic art portfolio in hand, Nicky remembers his initial meeting with Don: “After about five minutes, Don said, ‘when can you start?’”

He began work about six months ago producing the labels in batches of four. “Don trusted my creative judgement.” It was Nicky’s design for Hop the Heck IPA – his favorite of the brews at Steel Bonnet –  that inspired the aesthetic for the other labels in the series. “There are roughly five colors per graphic,” he says, and each graphic is reflective of the theme of the beer itself, rich in finite detail and saturated hues that you would find in nature. Hop blossoms are naturally green and yellow, for instance, and he’s matched the color of the real thing as closely as possible on the label. Likewise, the color of a Hawaiian sunset for the Pau Hana brew, or the tones of the forest for Bear Creek Brown, the nano brewery’s tribute to Bear Creek Road in Boulder Creek; stomping grounds for the Crambs.

Nicky_Gaston6_Alices

Already known for his graphic artwork for Alice’s Restaurant and for the Parks Project, among others, and enthusiastic about continuing to build his freelance opportunities, the labels he’s created for Steel Bonnet will also translate to tap handles, T-shirts, and other merchandise. For Nicky it’s all about mutual respect and keeping it local. “Their beer is good, I support what they’re doing and how they make their beer. Not only do I want to work with them, I love what they do.”

Nicky_Gaston3_Sassenech_English_IPA

Nicky just finished the last of the 14 labels, which was in honor of Donald and Susan’s new grandbaby, Connor. “The beer is entitled ‘Conski Cream Ale’ and the graphic consists of an illustrated image of Connor after a full messy meal.” Ironically, the graphic was completed on the day of Steel Bonnet’s recent 2nd year anniversary, “which was a wonderful way to finish up all 14 images,” Nicky says. “Steel Bonnet does an excellent job at both perfecting their crafted beers and staying innovative with new limited releases of seasonal offerings.”

“Stop by Steel Bonnet’s wonderful Scotts Valley location and grab a pint of some of the best beer around!” And while you’re there, check out the new beer labels created by San Lorenzo Valley’s Nicky Gaston.

Nicky Gaston: www.instagram.com/nickygaston | http://ngcreativeco.com

Steel Bonnet: www.facebook.com/SteelBonnetBrewing
20 Victor Square B, Scotts Valley

Copyright 2017, Julie Horner for the Santa Cruz Mountain Bulletin. Originally published in the Santa Cruz Mountain Bulletin November 2017 print edition. https://santacruzmountainslocal.comwww.facebook.com/SantaCruzMountainBulletinwww.facebook.com/leap2threepublications

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