Curating the Sustainable Aesthetic ~ Foundre

By Julie Horner

Low light spills warmly through watery storefront windows at the quiet and otherwise dark south end of town next to the empty hull of the once buzzing Boulder Creek Brewery. A minimalist frieze of objects, iron, wood, fabric and paper, are melded symmetrically in tandem displays – artifacts dancing on the imagination, suspended in their

cases, as if on stage. The word “Foundre,” burned with blue fire onto a sheet of rusted metal, hangs under the eaves welcoming visitors to duck through the open double doors and over the well-worn stoop.

Boot heels resonate upon the 100-year old wood planks stained dark with use and age, the boards undulating and creaking here and there as the floors of storied old buildings do. The ceiling soars high above giving the space an immediate openness that invites visitors to move among compelling displays, islands of hand-curated wares carefully placed just where the eye lands and the heart seeks to go. Curiosities large and small, from homespun tableware to African made jewelry and utensils; pillows, serving vessels, found objects and the rustic, reclaimed, and re-purposed…most pieces chosen to support worthy global causes or to celebrate the exceptional talent of amazing friends.

By day, the cheery chiffon yellow Victorian, which was home to The Woman’s Christian Temperance Union dating from 1892, is a Santa Cruz County historical landmark and is arguably one of the most handsome buildings downtown. It stands miraculously unscathed after the Brewery fire in March of 2015, an evening that Foundre proprietor, curator and designer, Stephanie Hauck, still cannot bring herself to talk about fully: “There was no smoke in this building. I don’t know how it has survived…earthquakes, fires…” The building remains, enduring and elegant, nestled between one of Boulder Creek’s charming garden alleyways and the busy Scarborough lumberyard.

Stephanie describes how she captures the aesthetic for Foundre, “I buy things that I love…I enjoy small artisan goods,” especially if there’s a cause she can get behind. She carries Sasa Designs for the Deaf, for instance, which offers empowering opportunities for disadvantaged African jewelry artists. She also invites artist friends to display their work on her walls. “I am lucky to be gifted with a 6th sense for finding talented people,” including Santa Cruz iron sculpture artist, Payson Foster McNett, who was featured at Foundre’s recent “Found Friday” community art walk and whose installations are still on display at Foundre through the month of December. She has plans to feature a different artist every month.

A sweeping theater-sized curtain separates cozy, well-appointed living quarters at the back of the building from mercantile space at the front, suggesting a place for stagecraft where the honesty of artistic expression is confessed. “I live here, this is my home…the shop is an extension of my personal aesthetic.” And it continues to evolve. “Creativity fills my soul. I’ve never spent a day without being inspired.”

Impressed by Sarah and James Mackessy’s lille aeske studio, and Scott Graham and Cristy Aloysi’s Viscosity Glass, both located midtown, she also draws inspiration from Jorah and Andi’s rusty Americana meets back-to-the-earth at Mountain Feed in Ben Lomond. “Mountain Feed is one of my favorite places on the planet. They’re one of the reasons why I thought I could make a go of it.” These stores opened “with a vibrance and change…we’re all new to here and we’ve migrated toward each other in a very organic way.” These spaces lend themselves to art and music. “The town is hungry for that,” she says. “We care about making a great community.”

Even with the loss of the Brewery, Stephanie is hopeful. “I just want it to be positive. I want to stay and have it work.” There is a synchronistic nature to what’s happening now. “It’s the right direction for the town.”

Stephanie also takes on a variety of creative projects including professional wedding planning, special events, gifting (corporate or personal), and holiday decorating. She simply delights in exploring new opportunities, including re-designing Boulder Creek’s Goble Coffee Roasting Company’s image: They are now “Coffeeville.” She carries the locally roasted whole bean coffee among the finery on her shelves. “They are my friends, I want them to be successful, sustainable.”

Foundre is a truly eclectic collective of the delicious and the divine, the name itself reflecting something found and something created, as molten metal might be cast into a new form, repurposed to a better use. Indeed, the concept mirrors a vision of transformation: To build upon the best a small town has to offer, changing the business model to attract visitors, the curious and the passionate, to invest in the energy that is already happening.

Chat about tapping in to Boulder Creek’s potential, reach out, and ask questions any time: stephanie@thefoundre.com

Foundre is located at 13026 Highway 9, Boulder Creek CA 95006

Open Wednesdays through Saturdays, and by appointment
info@thefoundre.com
831 703 4692

On the Web: www.thefoundre.com

On Facebook: www.facebook.com/thefoundre

Julie Horner is an Irish folk musician and writer living in the Santa Cruz Mountains, California. Email: leap2three@gmail.com On the Web: santacruzmountainslocal.com

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